"Information design is the visual method of explaining and interpreting complex information and data to help the user achieve a particular objective"
Saul Carliner 2002
Information design is about simplifying complex information so that it's easier for people to understand and use. it focuses on users and users systems and business processes to promote it's products and in this way achieve its objectives. information design considers how effectively information is transfered as it simplifies complex information. it is about presenting information on a subject in such a way that it appeals and meets the needs of the target auidence.
R.E. Horn states that "there are three primary objectives of Information Design. They are as follows:
- To develop documents that are comprehensible, rapidly and accurately retrievable and easy to translate.
- To design interactions with equipment, that are easy and natural.
- To enable people to find their way around a three dimensional space with comfort and ease in both real and virtual contexts." - R.E.Horn, Information Design: Emergence of a new profession pp15-33; Information Design, edited by R.Jacobson, 2005.
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